About Us
Top Route to Market solutions
MobiNova Ventures Limited is a Route to Market solutions company that helps brands grow through strategic partnerships in the lipa pole pole (pay-as-you-go) ecosystem. By collaborating with industry leaders such as Onfon, Mkopa, and Watu, we create pathways that connect businesses to customers, expand distribution networks, and deliver real market impact.
Our work is rooted in a clear purpose—to make products and technology more accessible while enabling businesses to thrive. With deep local knowledge, innovative strategies, and strong industry relationships, we provide the expertise needed to unlock new opportunities and drive sustainable growth.
Our Story
MobiNova was founded with a vision to close the gap between businesses and customers in emerging markets. We saw that while many companies had strong products, reaching customers—especially through last-mile distribution—was a major challenge. At the same time, lipa pole pole providers were transforming the way people accessed technology and essential goods.
By bringing these two worlds together, MobiNova positioned itself as the link between innovation and access. Starting with key partnerships in the mobile phone sector, we built a network that empowers brands to scale while giving customers affordable access to life-changing products.
Today, MobiNova continues to grow as a trusted partner, helping businesses navigate the market with confidence and ensuring that no opportunity is out of reach.
Vision
To be the leading Route to Market partner that connects businesses with opportunities, empowers customers through access, and drives sustainable growth across Africa.
Mission
Our mission is to build strong partnerships within the lipa pole pole ecosystem, design innovative market strategies, and deliver solutions that make products and technology more accessible while creating long-term value for our partners and communities.
Our Core Values
Integrity – We believe in honest, transparent, and ethical business practices.
Innovation – We embrace new ideas and smart strategies that create impact.
Collaboration – We thrive on partnerships that deliver shared success.
Excellence – We are committed to delivering quality in everything we do.
Impact – We focus on solutions that empower businesses and improve lives.
Our Team
At MobiNova Ventures, our greatest strength lies in our people. We are a team of strategists, innovators, and market specialists who share one goal—to connect businesses with customers and drive meaningful growth.
Each member of our team brings unique expertise in distribution, partnerships, and market development. Together, we combine deep local knowledge with a forward-looking approach that enables us to deliver effective Route to Market solutions.
More than just professionals, we see ourselves as partners to our clients—working side by side to design strategies, unlock opportunities, and ensure sustainable success.
Why Choose MobiNova Ventures?
Choosing MobiNova Ventures means working with a partner that understands both the challenges and opportunities in the lipa pole pole ecosystem. We don’t just open doors to distribution—we build strategies that help your brand grow, scale, and succeed.
Our close relationships with leading providers like Onfon, Mkopa, and Watu give us a unique position in the market. Combined with our deep local expertise and a commitment to innovation, we ensure that your products reach the right customers at the right time.
With MobiNova, you gain more than a service provider—you gain a trusted partner focused on creating long-term value, strengthening your market presence, and turning opportunities into results.
Our Team
Geoffrey Aswani – General Manager
Geoffrey Aswani is the General Manager at MobiNova Ventures Ltd, a fast-growing route-to-market company specializing in PayGo mobile phones. Under his leadership, MobiNova has established strong partnerships with leading brands in the sector, serving as a key dealer and enabling affordable access to mobile technology through flexible, customer-friendly financing models.
With a strong background in sales, distribution, and market expansion, Geoffrey has played a pivotal role in building inclusive last-mile networks across Kenya. Prior to MobiNova, he served as Head of Sales at Access & Move Ltd, where he led successful rollouts of solar energy products using pay-as-you-go models, helping bridge the gap in energy access for underserved communities.
At MobiNova, Geoffrey oversees commercial strategy, operations, and partner engagement—ensuring that quality devices reach end-users efficiently and affordably. He is passionate about digital inclusion and continues to champion sustainable, market-driven approaches to improving lives at the base of the pyramid.
Douglas Kalo
For over two decades, I have helped consumer-facing companies navigate complex markets and achieve breakthrough performance. My background as a senior sales manager and business consultant is built on a simple principle: turning market challenges into clear, actionable opportunities for growth.
In the fast-paced world of phone sales, staying ahead requires both instinct and strategy. I am skilled in leading cross-functional teams and managing multiple P&L centers to deliver higher-than-projected results. My core competencies include:
· Strategic Business Planning: Developing roadmaps that align with market shifts.
· Sales & Revenue Growth: Motivating internal and external teams to significantly exceed goals.
· Operational Excellence: Streamlining processes to improve profitability and cash flow.
· Market Intelligence: Leveraging research to anticipate trends and inform decision-making.
My goal is to partner with your leadership team to build a more resilient, innovative, and profitable business.
